Swiss watchmaker MIDO, revealed its new global boutique concept at Malaysia’s premier shopping destination in Pavilion Kuala Lumpur last week becoming its second standalone store after the MIDO Boutique at Gurney Plaza, Penang. Spanning over 800 square feet, the new MIDO Pavilion KL boutique pays tribute to the perfect craftsmanship of watchmaking with painstaking attention to quality, fine detailing and contemporary architecture, enhancing the shopping and brand experience in Malaysia.
The opening ceremony of the MIDO flagship store was held in Pavilion KL, with the honorable presence of the President of MIDO Mr. Franz Linder, Country Manager of the Swatch Group (Malaysia) Sdn Bhd Mr. Jose De Cardoso, and CEO of Pavilion Retail, Dato Joyce Yap. Local leading Singer Uriah See together with Mrs Universe 2013, Carol Lee added color as special guests.
The new boutique features a complete collection of MIDO watches with a team of specially trained sales representatives to offer true quality and a comfortable shopping experience for the guests present.
Later, President of MIDO SA Mr. Franz Linder, Country Manager of the Swatch Group (Malaysia) Sdn Bhd Mr. Jose De Cardoso, CEO of Pavilion Retail, Dato Joyce Yap, Uriah See and Carol Lee hosted the ribbon cutting ceremony and the event was witnessed by waves of media and respected guests.
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| Guests being entertained by a traditional Swiss dance |
A short chat with Mr Lim Tsaan Neng, Assistant Boutique Manager, who also happens to be a freelance orchestra singer when not working at the store, reveals a little more about MIDO's history and inspiration.
Founded in Switzerland in 1918 by Georges Schaeren, Mido is currently based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”. Mr Schaeren created the brand's first water-resistant watch after he fell off his horse into a river spoiling his watch.
Beyond fashion and passing trends, MIDO watches are distinguished by their durability. MIDO shares these essential values with iconic and historic architectural glories.
Taking the example of the Baroncelli. This watch face's subtle curves and contours are inspired by the Rennes Opera House's rounded architecture. The pebbled leather strap resembles the cobbled road at the Opera House.
For nearly a century, Mido has been a global benchmark in Swiss-made mechanical watches.
Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.
After viewing their watches on display, I find myself drawn to the MIDO Commander Lady watch.
It has a stainless steel case with PVD treatment and a sapphire crystal face. It's also water resistant up to a pressure of 5 bar and is shock resistant. I love the pink gold accents!
For more information about where to get MIDO watches, you may visit their WEBSITE .
MIDO Watches
Lot 4.106.01, Pavilion Elite,
No 168, Jalan Bukit Bintang,, Wilayah Persekutuan, 55100 Kuala Lumpur, Malaysia
Phone: +60 3-2110 2555
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