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Showing posts from September, 2016

Experience Korea at Hartamas Shopping Centre

The Korean bug hit our shores the past few years and it's not uncommon to see family and friends loyally following K-pop culture and watching K-serials on TV.

If you're wondering why people are crazy about Korea, here are 10 things that might get you more curious:

1. Food and taxis are CHEAP! It’s the little things that really made Korea for visitors. Cheap, spicy goodness and transportation that didn’t break the bank are two of those things. Korea prides itself in its spice and man oh man do they get it right. For a mere 5,000 won (roughly 5 USD), you are able to enjoy a giant plate of chicken gaiba with several side dishes and for 10,000 won (10 USD) you can find endless meat buffets.

Need a lift after wolfing down 10lbs of meat? Korean taxis are here to save the day! While in most parts of the world people hesitate at the steep rate of a taxi across town, fear not in this country! Taxis happen to be extremely cheap in Korea. So cheap that you are able to go to pretty much …

Are you Making these Branding Mistakes?

I've had my event management business for eight years now (celebrated in August!) and this year we expanded into training and business consulting. Over the years I've narrowed my interests to helping businesses with their events and staff development and individuals with their personal development.

I've come to realize that I really enjoy learning about branding and marketing so I can apply what I learn to my business. It's also my wish to help other business owners with their branding and marketing. Today I thought I'll write about what Branding is all about and what mistakes to avoid.

Some might be mistaken and immediately associate branding with logos. The logo is an element of your brand, or shall we say, an extension of your brand.

When I worked with CHANEL, I learned the true meaning of branding. Sure, you might be thinking of the double CC logo and their iconic bags and perfume. Those are just the physical aspect of the brand. However, their brand is ultimately…

MALAYSIAN INBOUND TOURISM ASSOCIATION (MITA) signs MOU with Association of The Indonesia Tours & Travel Agencies (ASITA)

MALAYSIAN INBOUND TOURISM ASSOCIATION (MITA) recently signed an MOU with Association of The Indonesia Tours & Travel Agencies (ASITA) to encourage travelling to the two countries.

With the MOU, the two countries will be able to channel their energy and expand their network to promote themselves as well known travel destinations.

China, with its 100 million travellers that travel globally every year, is a common target market. The Malaysian government expects 4 million travellers to visit Malaysia with a majority of travellers coming through MITA members who are active in the China market.

Already popular among the Chinese are package visits to Malaysia, Singapore and Thailand known as the MarSinThai package.

"It's possible that one day, with aggressive joint promotions by MITA and ASITA, the new package MALINDO (visiting Malaysia and Indonesia in one package) will also be popular to the China market," said Mr Uzaidi Udanis, MITA President at the time of the press c…