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Bfab Launch Event in Kuala Lumpur

Bfab held it's launch at The Co Bangsar recently. Guests were treated to refreshments and free hand or back massages by Mandara Spa as they arrived.

The online beauty and wellness marketplace was founded by former foodpanda Managing Director Pawel Netreba.

(L to R) Bfab Founders Pawel Netreba, Raeesa Sya and Sergey Gaydar
(L to R) Bfab Founders Pawel Netreba, Raeesa Sya and Sergey Gaydar

Bfab (which stands for Be fabulous) was started last year by Netreba, Co-founder and former Managing Director (Russia & CIS) at foodpanda, along with Raeesa Sya and Sergey Gaydar.

 The emcee welcoming guests

Pawel Netreba passionately speaking about what Bfab is all about.

It is an online marketplace for beauty and wellness, where users can book for hair, massage, spa, nail, waxing and makeup services with various salons listed on the platform. In addition, the portal also allows users to compare prices, and comment and rate the services.

The instant booking CRM system gives the ability for users to view available slots at the salons in real time, book the service and receive confirmation instantly, claims the startup.

“The online beauty industry in Malaysia has been practically absent. Apart from Groupon, which has been pushing for beauty promotions/deals through its online channel, no beauty provider (with some exceptions) provides online appointments. At the moment, there’re several marketplace players similar to ours evolving in the country, but all lack in funding, relevant background and the technology,” Netreba told e27 in an interview.

In just within two months of its soft launch, the startup said that it has already signed up around 350 salons in Klang Valley, including A Cut Above, Amante, Mandara Spa, The Soloist Salon, Kimarie and Makeover Hair Salon.

“By bringing customers and salons together onto one marketplace, we help salons to push their online presence/exposure, bringing them new customers and hence increased revenues and profitability. This can make the difference,” said Gaydar.

With Bfab, you can now book your service anytime, anywhere and 24/7! Even if you book at 2am, the real-time booking system will make sure you’ll find the free time slot and will be able to book the appointment instantly.

For convenience, users will receive confirmation and reminder emails / sms, historic and upcoming booking overview, and the ability to add salons as favorites, add a credit card by using their secure system.

They have also revealed that these services will be available at your own home, office or event by using their concierge service option.

For more information, kindly visit


  1. Great platform. For person who don't really enjoy pick up a call for an appointment..this platform totally suit me.

  2. yeah...another new online market place are launch . must try it!!

  3. I have heard lots of great review regarding this bfab app. It's super convenient for booking a pampering session.

  4. nice to hear this new app. Would try it out soon as a person who loves spa

  5. Looks like an awesome event! Thanks for sharing! :)

  6. thats a good concept for bringing both providers and customers a common platform. Thanks for the information. followed you, keep writing =D

  7. i used their service before, really not bad :) and worth recommending to others

  8. I heard of this beauty booking services, but have not try them yet.

  9. I love the convenience of booking online, even at the last minute. Now, if only Bfab works in Ipoh!

  10. Have read about this platform on many blogs! Looks like a good one for appointment making.

  11. Never heard of it before, but nice platform
    will try it

  12. Nice! Looks like a great site to be FAB

  13. Is a good platform and apps! We could easily book the services that we want by online. It was so convenient and fast =D

  14. I have not used this before but heard from others about. These days it is convenient to book an appointment like this way.

  15. Heard some review about this. Seem a nice platform.

  16. thanks for sharing such an amazing app, really looking forward to use their service!!

  17. This is a super convenient platform to do all our bookings. Will sure make our lives easier

  18. Didn't know about this until I read your post, thanks for the info sharing :)

  19. Ohh... nice platform for the ladies. Will try it out.

  20. Got an email from Bfab but yet to check them out o.o need to explore soon,

  21. definitely an interesting new app / website and concept, pampering at your finger tips... just choose what you want and make that booking!!!

  22. Interesting concept. DO they have an app for this or only web based?


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