Skip to main content

Best Travel Ads This Week: Aviation Marketing Gets More Creative

I've not really noticed how creative the aviation industry has gotten in their ad campaigns until I saw this article on Skift:

Airlines, airports, and hotels were once considered straight-forward service providers that got a traveler from point A to B as safely and comfortably as possible.

Today, they’ve taken on new life as lifestyle brands, representing a certain style of travel that’s pushed more through their marketing channels than actual products.

Below is a look at how some of these brands are using creative analogies to communicate their desired feel.

Dubai International Airport

Dubai International Airport shows off its attractions including swimming pools, saunas, and brand-name restaurants through the eyes of a very unlikely traveler — a penguin.
Dubai Airports’ final message to viewers is that they can tailor their experience “their own way” since there are so many options, but the thread between the airport, a penguin, and a customized experience gets lost along the way.

Air France

Air France visualizes what the concepts of “France” and “love” look like in the air by sending dancers on swing chairs through a space that takes on the appearance of a plane. Although beautiful and sweet, the ad says next to nothing about air travel which is evidence of travel companies’ transition into lifestyle brands. sticks with its shtick with two new ads that play off the obviousness of the website’s URL. The first, in which Captain Obvious repeats himself several times, will rub some consumers’ nerves while the second, which features a pants-less employee who comes face-to-face with his co-workers, is genuinely funny. Even more than making viewers laugh, the ultimate goal is getting the brand name stuck inside their heads.

Cathay Pacific

Cathay Pacific positions itself as travelers’ home away from home by, unfortunately, making a business travelers’ adventures in a new country seem uncomfortable and tough. Although an airline should provide great service, it can complement rather than replace a positive in-country experience.

Motel 6

Motel 6 is not perceived as a particular tech-friendly brand and it’s latest ad leans into that by suggesting that many of today’s “innovations” aren’t so forward-thinking after all. It also, however, joins the ranks of all major hotel groups by pushing its app and mobile booking, with a goal at meeting today’s travelers’ expectations.


Popular posts from this blog

9 Organic Skincare Online Stores in Malaysia

Lately, consumers have been more conscious about the food/ drinks, products that we consume and use. Choosing what to consume or use can be confusing as researchers say one thing and then change their verdict a few years down the road.

For example, there have been lots of contradicting research data about palm oil, coconut oil, corn oil, coffee, tea, wine, and vegetables. Of course, we know that sometimes research is biased towards a certain countries economic gain. A country whose economic growth depends on coffee beans will, of course, say that coffee is healthier to consume than tea and vice versa, wouldn't you think?

So how do we decide what's good for us? Naturally, it's best to just use products that our forefathers (or foremothers?) have been using without any health issues. So it's about going back to basics without the extra preservatives and chemicals. Eat the vegetables that are grown in your garden like how our great grandparents used to do. No land to gro…

The Hunt of for the Milky Way Sabah- Day 2 to 4 Ranau and Kundasang

Day 2- Ranau

So hubby and I survived the winter of Tambunan, and we had a simple breakfast of nasi lemak bungkus which was served with a bowl of soup at Tambunan Town (it's a Sabahan norm to have soup served at every meal, we discovered). The group said they were heading to the waterfall about 30 minutes away after breakfast then will check out and head to Sabah Tea Garden, Ranau (where do they get their energy???).

I said we would join them at the waterfall after freshening up at the hotel. Our hotel bed had other plans. It enveloped us and refused to let us go until noon so I meekly messaged Emma that we would join them at Sabah Tea Garden.

After we free-ed ourselves from the clutches of the bed, we made our way to Mahua Waterfall where we were greeted by green and hilly landscapes before reaching a fairly lonely road (really I think we only passed one car on the way there). After a lonely 20 - minute ride, we saw about 20 cars parked at the entrance which is a huge difference …

High Tea at Sheraton Petaling Jaya

There are very few hotels in Petaling Jaya that are famous for its High Tea Buffet and Sheraton Petaling Jaya has recognized this gap. The 5 star hotel has just introduced a High Tea Buffet that has a different menu every weekend consisting of Local and International cuisine. Priced at RM88 for adults and half price for kids, this buffet spread will definitely be a destination for families and friends to spend their weekend afternoons at.